main{display:flex;flex-direction:column}
:root{--ink:#1a1a1a;--mid:#6e6e6e;--paper:#ededed;--red:#e3123f;--line:#b9b9b9;--display:'Archivo Black',Impact,sans-serif;--body:Archivo,Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:16px;line-height:1.45}a{color:inherit;text-decoration:none}.site-header{height:84px;border-bottom:1px solid var(--ink);display:flex;align-items:center;justify-content:space-between;padding:0 5vw;position:relative;z-index:5;background:var(--paper)}.wordmark{display:flex;gap:11px;align-items:center;font-size:10px;font-weight:700;letter-spacing:.12em;line-height:1.15}.wordmark-mark{font-family:var(--display);font-size:19px;letter-spacing:-.12em;border:2px solid var(--ink);padding:6px 8px 5px 5px}.site-nav{display:flex;gap:30px;align-items:center;font-size:11px;text-transform:uppercase;letter-spacing:.08em}.site-nav a:hover{color:var(--red)}.nav-cta{background:var(--ink);color:var(--paper);padding:12px 15px}.nav-cta:hover{background:var(--red);color:var(--paper)!important}.menu-toggle{display:none}.section-grid{display:grid;grid-template-columns:1fr minmax(0,2.05fr) minmax(230px,1fr);gap:4vw;padding:100px 5vw;position:relative}.hero{min-height:650px;grid-template-rows:auto 1fr auto;overflow:hidden;padding-top:44px}.hero-kicker,.section-index,.eyebrow,.chart-topline,.chart-legend,.cta-promise{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase}.signal-dot,.chart-status i{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--red);margin-right:8px}.hero-copy{grid-column:2;align-self:center;position:relative;z-index:1}.eyebrow{color:var(--mid);margin:0 0 21px}.hero h1,h2{font-family:var(--display);font-weight:900;letter-spacing:-.065em;line-height:.91;text-transform:uppercase;margin:0}.hero h1{font-size:clamp(65px,9.5vw,144px)}h1 em,h2 em{color:var(--red);font-style:normal}.hero-intro{font-size:17px;max-width:450px;margin:30px 0 25px}.button{border:0;display:inline-flex;align-items:center;justify-content:space-between;gap:35px;padding:16px 18px;font:700 11px var(--body);letter-spacing:.1em;text-transform:uppercase;cursor:pointer}.button-red{background:var(--red);color:#fff}.button-red:hover{background:var(--ink)}.hero-aside{grid-column:3;align-self:end;border-top:1px solid var(--ink);padding-top:18px}.hero-aside p{font-size:14px;margin:22px 0 0}.stamp{font-size:11px;line-height:1.15;letter-spacing:.08em;border:1px solid var(--ink);display:inline-block;padding:12px;transform:rotate(-3deg)}.hero-art{position:absolute;right:6vw;top:150px;width:240px;height:240px;border:1px solid var(--mid);border-radius:50%;opacity:.8}.orbit{position:absolute;border:1px solid var(--red);border-radius:50%;width:310px;height:82px;top:78px;left:-37px;transform:rotate(-28deg)}.orbit-b{transform:rotate(62deg);border-color:var(--ink)}.art-cross{position:absolute;font-size:38px;left:99px;top:87px;color:var(--red)}.art-label{position:absolute;font-size:9px;letter-spacing:.12em;line-height:1.2;right:-54px;bottom:19px}.dark-section{background:var(--ink);color:var(--paper)}.dark-section .section-index{color:#aaa}.dark-section .eyebrow{color:#aaa}.diagnosis{grid-template-rows:auto auto 1fr}.diagnosis h2,.approach h2{font-size:clamp(46px,6vw,88px)}h2 span{color:var(--mid)}.diagnosis-grid{grid-column:2/4;display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#555;margin-top:58px;border:1px solid #555}.issue-card{background:var(--ink);padding:23px;min-height:245px}.issue-no,.row-no{color:var(--red);font-size:11px;font-weight:700;letter-spacing:.1em}.issue-card h3{font-size:19px;line-height:1.1;margin:55px 0 14px}.issue-card p,.approach-row p{font-size:13px;color:#c6c6c6;margin:0}.proof{grid-template-rows:auto auto;align-items:start}.proof-heading{grid-column:2}.proof-heading h2{font-size:clamp(46px,6vw,88px)}.chart-wrap{grid-column:2/4;margin-top:48px;border-top:1px solid var(--ink);padding-top:16px}.chart-topline{display:flex;justify-content:space-between}.chart-status i{background:var(--red);margin:0 6px 1px 0}.comparison-chart{height:330px;display:flex;margin-top:28px}.chart-y-axis{width:42px;height:270px;display:flex;flex-direction:column;justify-content:space-between;color:var(--mid);font-size:10px;padding-bottom:1px}.chart-plot{height:270px;flex:1;display:flex;gap:10%;position:relative;padding:0 10%}.gridline{height:1px;background:#c8c8c8;position:absolute;left:0;right:0}.line-100{top:0}.line-75{top:25%}.line-50{top:50%}.line-25{top:75%}.line-0{bottom:0;background:var(--ink)}.bar-group{display:flex;flex-direction:column;justify-content:flex-end;flex:1;position:relative;z-index:1}.bars{height:270px;display:flex;align-items:flex-end;justify-content:center;gap:10px}.bar{width:34px;height:var(--value);position:relative;min-height:3px}.bar span{position:absolute;top:-22px;left:50%;transform:translateX(-50%);font-size:10px;font-weight:700}.before{background:#a6a6a6}.after{background:var(--red)}.bar-label{text-align:center;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;line-height:1.1;margin-top:18px}.chart-legend{display:flex;gap:26px;border-top:1px solid var(--ink);padding-top:14px}.chart-legend i{display:inline-block;width:10px;height:10px;margin-right:7px;background:#a6a6a6}.chart-legend .legend-after{background:var(--red)}.chart-note{font-size:11px;color:var(--mid);margin:23px 0 0}.approach{grid-template-rows:auto 1fr}.approach-list{grid-column:2/4;border-top:1px solid #555;margin-top:35px}.approach-row{display:grid;grid-template-columns:50px 1fr 30px;gap:12px;border-bottom:1px solid #555;padding:25px 0}.approach-row h3{font-size:21px;margin:0 0 8px}.row-arrow{font-size:20px;color:var(--red)}.cta{grid-template-rows:auto 1fr;min-height:620px}.cta-copy{grid-column:2}.cta-copy h2{font-size:clamp(51px,7vw,105px)}.cta-copy>p:not(.eyebrow){max-width:400px;margin-top:30px}.cta-promise{margin-top:90px}.cta-promise span{color:var(--red);margin:0 10px}.contact-form{grid-column:3;align-self:end;display:flex;flex-direction:column;gap:9px;border-top:1px solid var(--ink);padding-top:18px}.contact-form label{font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;margin-top:7px}.contact-form input,.contact-form textarea{font:14px var(--body);border:1px solid var(--mid);background:#f7f7f7;color:var(--ink);padding:12px;border-radius:0}.contact-form input:focus,.contact-form textarea:focus{outline:2px solid var(--red);outline-offset:1px}.contact-form textarea{resize:vertical}.contact-form .button{align-self:flex-start;margin-top:9px}.form-status{font-size:12px;color:var(--mid);min-height:18px}.site-footer{background:var(--ink);border-top:1px solid #555;color:#aaa;padding:23px 5vw;display:flex;justify-content:space-between;font-size:10px;letter-spacing:.1em}.site-footer a{color:var(--paper)}.site-footer b{color:var(--red)}
@media (max-width:800px){.site-header{height:70px;padding:0 6vw}.menu-toggle{display:flex;background:none;border:0;color:var(--ink);font:700 11px var(--body);text-transform:uppercase;letter-spacing:.1em;gap:7px}.menu-toggle span{font-size:18px;line-height:10px}.site-nav{display:none;position:absolute;left:0;right:0;top:69px;padding:18px 6vw 25px;background:var(--paper);border-bottom:1px solid var(--ink);flex-direction:column;align-items:flex-start;gap:19px}.site-nav.is-open{display:flex}.section-grid{display:block;padding:72px 6vw}.hero{min-height:700px;padding-top:31px}.hero-copy{margin-top:88px}.hero h1{font-size:clamp(62px,18vw,110px)}.hero-aside{margin-top:70px;max-width:250px}.hero-art{right:3vw;top:190px;width:160px;height:160px;opacity:.45}.orbit{width:210px;height:55px;top:51px;left:-26px}.art-cross{left:65px;top:57px;font-size:27px}.art-label{right:-36px;font-size:7px}.section-index{margin-bottom:34px}.diagnosis-grid{display:block;margin-top:42px}.issue-card{min-height:0;border-bottom:1px solid #555}.issue-card h3{margin:25px 0 12px}.proof-heading h2,.diagnosis h2,.approach h2{font-size:clamp(45px,14vw,78px)}.chart-wrap{margin-top:45px;overflow:hidden}.comparison-chart{height:285px}.chart-plot{height:230px;padding:0 5%;gap:7%}.chart-y-axis{height:230px}.bars{height:230px}.bar{width:24px}.chart-legend{font-size:9px;gap:11px;flex-wrap:wrap}.approach-list{margin-top:42px}.approach-row{grid-template-columns:35px 1fr 20px}.approach-row h3{font-size:18px}.cta-copy h2{font-size:clamp(48px,14vw,80px)}.cta-promise{margin-top:55px;font-size:9px}.contact-form{margin-top:60px}.site-footer{padding:20px 6vw;flex-wrap:wrap;gap:15px}.site-footer span:nth-child(2){display:none}}

.voices{background:#202020;color:var(--paper);padding:100px 5vw 0;overflow:hidden}.voices-head{display:grid;grid-template-columns:1fr minmax(0,1.5fr) 1fr;gap:4vw;align-items:start}.voices .section-index,.voices .eyebrow{color:#aaa}.voices h2{font-size:clamp(52px,7vw,104px)}.voices-intro{border-top:1px solid #555;padding-top:16px;color:#bbb;font-size:14px}.voice-feature{display:grid;grid-template-columns:.9fr 1.1fr;max-width:1180px;min-height:460px;margin:58px auto 0;background:var(--red);color:#fff}.voice-feature-copy{padding:45px;display:flex;flex-direction:column;justify-content:center}.voice-kicker,.rail-title,.steps-heading,.voice-marquee{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase}.quote-mark{font:90px/.5 Georgia,serif;margin-top:50px}.voice-feature blockquote{font:clamp(25px,3.1vw,43px)/1.05 var(--display);letter-spacing:-.05em;margin:0;max-width:11ch}.voice-credit{display:flex;align-items:center;gap:18px;border-top:1px solid rgba(255,255,255,.45);padding-top:20px;margin-top:auto;font-size:12px}.voice-credit img{width:125px;height:34px;object-fit:contain;object-position:left center;filter:brightness(0) invert(1)}.voice-credit b{font-weight:400;color:#ffd2dc}.voice-media{position:relative;aspect-ratio:1.25;overflow:hidden;background:#101010}.voice-feature .voice-media{height:100%;aspect-ratio:auto}.voice-media img,.voice-media video{display:block;width:100%;height:100%;object-fit:cover}.inline-play{position:absolute;left:22px;bottom:20px;border:1px solid rgba(255,255,255,.75);background:rgba(26,26,26,.82);color:#fff;padding:12px 15px;font:700 10px var(--body);letter-spacing:.08em;text-transform:uppercase;cursor:pointer}.inline-play:hover{background:var(--red)}.inline-play span{margin-right:8px;color:#fff}.voice-rail{display:grid;grid-template-columns:1.1fr repeat(3,1fr);gap:1px;background:#555;max-width:1180px;margin:1px auto 0}.rail-title,.voice-rail article{background:#202020;padding:22px}.rail-title{color:#aaa}.rail-title i{display:block;width:30px;height:1px;background:var(--red);margin-top:20px}.voice-rail article{display:grid;grid-template-columns:30px 1fr;gap:8px}.rail-no{color:var(--red);font-size:11px}.voice-rail h3{font-size:17px;margin:0 0 12px}.voice-rail p{font:15px/1.35 Georgia,serif;color:#ddd;margin:0}.voice-rail small{display:block;color:#aaa;margin-top:16px;font-size:10px;letter-spacing:.1em;text-transform:uppercase}.voice-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#555;max-width:1180px;margin:58px auto 0}.voice-card{background:#eee;color:var(--ink)}.voice-card-copy{padding:23px;min-height:190px}.voice-card-copy>img{width:130px;height:32px;object-fit:contain;object-position:left center;margin-bottom:18px}.voice-card h3{font-size:22px;margin:0 0 12px}.voice-card h3 small{font:10px var(--body);letter-spacing:.08em;text-transform:uppercase;color:#777}.voice-card p{font:19px/1.25 Georgia,serif;margin:0}.voice-steps{display:grid;grid-template-columns:1.2fr repeat(4,1fr);gap:1px;background:#555;max-width:1180px;margin:58px auto 0}.steps-heading,.step{background:#202020;padding:20px}.steps-heading{color:#aaa}.steps-heading strong{display:block;color:#fff;margin-top:11px}.step{display:flex;flex-direction:column;justify-content:space-between;min-height:105px;font-size:13px}.step b{color:#aaa;font-size:10px}.step.active{background:var(--red);color:#fff}.step.active b{color:#ffd2dc}.voice-wall{display:grid;grid-template-columns:1fr 1.5fr;gap:4vw;max-width:1180px;margin:58px auto 0;padding:34px;background:#eee;color:var(--ink)}.wall-copy h3{font:700 30px var(--display);margin:15px 0}.wall-copy p{font:22px/1.2 Georgia,serif;max-width:27ch}.wall-logos{display:grid;grid-template-columns:repeat(2,1fr);border:1px solid #bbb}.wall-logo{min-height:90px;border:0;border-right:1px solid #bbb;border-bottom:1px solid #bbb;background:#f8f8f8;padding:15px;cursor:pointer}.wall-logo:nth-child(2n){border-right:0}.wall-logo:nth-child(n+3){border-bottom:0}.wall-logo.active,.wall-logo:hover{background:#ffced8}.wall-logo img{width:100%;height:42px;object-fit:contain}.voice-marquee{display:flex;gap:25px;align-items:center;white-space:nowrap;color:#aaa;padding:26px 0;animation:voice-scroll 24s linear infinite;width:max-content}.voice-marquee i{color:var(--red);font-style:normal}@keyframes voice-scroll{to{transform:translateX(-25%)}}.voice-cta{max-width:1180px;margin:0 auto;padding:44px 0 85px;border-top:1px solid #555;display:flex;align-items:end;justify-content:space-between;gap:25px}.voice-cta h3{font:700 clamp(30px,4vw,52px)/.95 var(--display);letter-spacing:-.06em;margin:14px 0 0}.voice-cta h3 em{color:var(--red);font-style:normal}
.case-studies{order:4;background:var(--paper);grid-template-rows:auto auto auto}.case-studies-heading{grid-column:2}.case-studies-heading h2{font-size:clamp(46px,6vw,88px)}.case-studies-intro{grid-column:3;border-top:1px solid var(--ink);padding-top:16px;color:var(--mid);font-size:14px}.dark-showcase{grid-column:2/4;background:var(--ink);color:var(--paper);margin-top:58px;padding:0 34px}.showcase-declaration{display:grid;grid-template-columns:150px 1fr 230px;gap:28px;padding:32px 0;border-bottom:1px solid #555;align-items:start}.showcase-declaration:last-child{border-bottom:0}.showcase-index{color:var(--red);font-size:11px;font-weight:700;letter-spacing:.12em}.showcase-index span{display:block;color:#aaa;font-size:9px;margin-top:12px}.showcase-category{color:#aaa;font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin:0 0 14px}.showcase-body h3{font:700 clamp(29px,3.5vw,48px)/.95 var(--display);letter-spacing:-.06em;text-transform:uppercase;margin:0 0 18px}.showcase-body p:last-child{color:#c6c6c6;font:17px/1.35 Georgia,serif;max-width:44ch;margin:0}.showcase-result{border-left:1px solid #555;padding-left:22px}.showcase-result span{display:block;color:#aaa;font-size:9px;font-weight:700;letter-spacing:.12em;margin-bottom:10px}.showcase-result strong{display:block;color:var(--red);font:700 18px/1.1 var(--display);letter-spacing:-.03em;text-transform:uppercase}
@media(max-width:800px){.voices{padding:72px 6vw 0}.voices-head,.voice-feature,.voice-rail,.voice-grid,.voice-steps,.voice-wall{display:block}.voices-intro{margin-top:35px}.voice-feature{margin-top:42px}.voice-feature-copy{min-height:390px;padding:28px}.voice-feature .voice-media{height:auto;aspect-ratio:1.15}.voice-rail article{border-top:1px solid #555}.voice-grid{margin-top:42px}.voice-card{margin-bottom:1px}.voice-steps{margin-top:42px}.steps-heading,.step{min-height:0;border-bottom:1px solid #555}.voice-wall{margin-top:42px;padding:24px}.wall-logos{margin-top:28px}.voice-cta{display:block;padding-bottom:60px}.voice-cta .button{margin-top:28px}}
@media(max-width:800px){.case-studies{display:block}.case-studies-intro{margin-top:35px}.dark-showcase{margin-top:42px;padding:0 24px}.showcase-declaration{display:block;padding:28px 0}.showcase-index{margin-bottom:27px}.showcase-body h3{font-size:clamp(30px,10vw,54px)}.showcase-result{border-left:0;border-top:1px solid #555;padding:18px 0 0;margin-top:24px}}
.voice-media video{display:none}.voice-media.is-playing img{display:none}.voice-media.is-playing video{display:block}.voice-media.is-playing .inline-play{display:none}

/* Launch-readiness and accessibility refinements */
.site-header{position:sticky;top:0}
.case-studies{order:initial}
.chart-legend .legend-before{background:#a6a6a6}.chart-legend .legend-after{background:var(--red)}
.response-note{font-size:12px!important;color:var(--mid);margin-top:12px!important}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:2px solid var(--red);outline-offset:3px}
.menu-toggle[aria-expanded="true"] span{transform:rotate(45deg);display:inline-block}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.voice-marquee{animation:none}}

/* Purple / blue accent palette */
:root{--red:#7b3ff2;--blue:#2f80ed}
.button-red,.voice-feature{background:linear-gradient(135deg,var(--red),var(--blue))}
.after,.chart-legend .legend-after{background:linear-gradient(135deg,var(--red),var(--blue))}
.voice-credit b,.step.active b{color:#c9d9ff}
.wall-logo.active,.wall-logo:hover{background:#d9d0ff}
.voice-credit img{filter:none;mix-blend-mode:multiply}

/* Keep the client marquee continuously filled and move video proof earlier. */
.voice-marquee{width:100%;max-width:none;overflow:hidden;justify-content:flex-start;animation:voice-scroll 24s linear infinite}
.marquee-group{display:flex;flex:none;gap:25px;align-items:center;padding-right:25px}
main .hero{order:1}main .diagnosis{order:2}main .proof{order:3}main .voices{order:4}main .case-studies{order:5}main .approach{order:6}main .cta{order:7}
@keyframes voice-scroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.voice-marquee{animation:none}}