Paid media without a pulse
Meta, Google, and TikTok spend lives in separate rooms. Creative fatigue arrives unnoticed, and blended channel reporting hides which channel is actually carrying the load.
PERFORMANCE MARKETING / 01
Performance marketing for ecommerce brands
Turn the
cold spots
into growth.
Your ads are running. Your measurement system may not be. We repair the tracking, funnel, and paid-media systems between first click and repeat purchase - so more of your spend turns into qualified demand.
Request a growth diagnostic ↗NO RETAINER
NO UPFRONT
PURE PERFORMANCE
NO UPFRONT
PURE PERFORMANCE
We get paid when
you get results.
02 / THE DIAGNOSIS
The growth gap is usually operational
A leaky funnel
looks like a bad ad.
Tracking held together by tape
A GA4 migration quietly broke events. Shopify and ad platforms disagree on customer activity. Your team makes decisions from three dashboards and trusts none of them.
Manual work taxing every win
Stale flows, untagged campaigns, and exports passed around in Slack turn every launch into a fire drill - leaving retention and loyalty work on the table.
03 / THE FRAMEWORK
Audit framework / channel health
Find the drag.
See the lift.
OPERATING SIGNALS / HEALTH CHECK AUDIT FRAMEWORK
STRONGGOODBUILDINGEARLYQUIET
STARTING SIGNAL CLEARER SYSTEM + MEDIA SIGNAL
Framework example, not client performance data. Your baseline, intervention, and reporting cadence are established in the first audit.
04 / FIELD NOTES
Selected ecommerce field notes
Proof with
a point
of view.
Three operating problems. Three different ways to make the signal clearer.
01 USA / MISSOURI
Automotive parts & accessories
Make the mess
legible.
Disconnected inventory, order, and planning systems were turning every growth conversation into reconciliation. In 70 days, the operating picture was clearer and reconciliation time was reduced across systems.
THE SHIFTVisibility
that moves
that moves
02 CANADA
Party & event supplies
Give good
content room.
Thin, duplicated pages were flattening the value of a wide catalog. Over 65 days, the content structure became more distinct, with improved keyword rankings and domain authority.
THE SHIFTClarity
compounds
compounds
03 USA / COLORADO
Candles & home fragrance
Remove the
last hesitation.
A poor mobile checkout experience was leaving high-intent demand unfinished. Within 60 days, the path to purchase was tighter, producing a higher conversion rate and lower effective CAC despite limited resourcing.
THE SHIFTMore demand
captured
captured
05 / TRUST THE SIGNAL
Two channels. One accountable system.
Make every
click count.
01↗
Marketing ops / systems audit
We map the handoffs from click to checkout, reconcile GA4, Shopify, and platform events, and turn your messy measurement layer into a source of truth.
02↗
Paid ads / strategy + creative
We audit account structure, offer angles, audience signals, and creative velocity across Meta, Google, and TikTok - so spend follows evidence.
06 / CLIENT VOICES
What it felt like to work together
The signal
in their words.
Four founders and coaches, speaking in their own words about the work, the process, and the voice behind it.
Empyrean Skin / Derek / Founder“
Derek
Founder
It was really smooth, stress-free, and exactly what I needed.
DerekFounder
FEATURE + MINI-STORY RAIL
Ryan / Founder
“There was something about the way that he wrote it. And there was that level of personalization...”
LumbazziEleanor / Founder
“He really does create a lot of value in a very short space of time.”
Robyn SkincareLeigh / Coach
“He went absolutely above and beyond not only my expectations but also what we laid out originally.”
Inner Shrine
Ryan Founder
“We had a shared vision.”
Eleanor Founder
“I really can't sing his praises enough.”
Leigh Coach
“Very satisfied with his service. Highly recommend him.”
THE WORKING SEQUENCEONE CLEAR THREAD
01Understand the brand voice
02Design the email flows
03Listen, adjust, and refine
04Run seamlessly in the background
SELECT A VOICE
Empyrean Skin
“Every email that he crafted sounded like it was written by me or the brand.”
Empyrean Skin◆Lumbazzi◆Robyn Skincare◆Inner Shrine◆Empyrean Skin◆Lumbazzi◆Robyn Skincare◆Inner Shrine◆Empyrean Skin◆Lumbazzi◆Robyn Skincare◆Inner Shrine◆Empyrean Skin◆Lumbazzi◆Robyn Skincare◆Inner Shrine
A considered processFind the voice
Start a conversation ↗Find the voice
your brand needs.
07 / MAKE A MOVE
A better growth conversation starts here
Ready to find
your cold spot?
Tell us where growth feels stuck. We’ll reply with the first place we’d investigate and whether we’re a fit.
Expect a reply within two business days. The diagnostic comes before any ongoing engagement; media spend stays with your ad platforms.
PERFORMANCE ONLY ◆ WE GET PAID WHEN YOU GET RESULTS